I have a service I’ll be launching in a couple days and was wondering what would be the best way to have clients take action or to make the deal sound better? The service is something I’m offering at a better quality and price than competitors… I was thinking of doing something sort of like whats mentioned in this article by including $500 worth of other services free for a limited time, but what else could I do to make potential clients want to spend some money?
There are all kinds of ways to encourage people to buy, but it starts with having a great service or product to begin with.
You could offer certain bonuses like you mentioned for a limited time, or offer a certain discount on your service - maybe starting with something like 40% off for sales during the 1st week, 30% the next week and so on.
You could also limit the quantity available if your service lends itself to that sort of thing, but thats harder to do with services and digital goods.
Is your service something you could offer for free for a certain trial period before people get charged? The free 30-day trial works great for services like AOL and Netflix or just about any kind of software.
Steve
Thx for the response 
I’ll look into those other ways… i wouldnt be able to offer the whole service free but i like alot of the other ideas u have… What do you think would be the most effective way to display the offer? I’ve seen the popup overlays right when some1 visits the main page but i dont think i would want to do that… just cant think of that many other options
The freemium business model seems to be really popular at this moment in time. If you’re able to release your service without all of the features to people for free then you can convert them to paying customers when they outgrow what’s offered on your free plan.
It all depends on your site and what you’re offering, but there are plenty of ways you can feature something you want to promote. A splash page or popover may work well, but you’ll need to test different methods and see what works best in your situation.
Steve
the best thing to do would be to offer free things or to make the price even cheaper than anything around. but don’t sound like you are desperate. If you truly have a great service you will be picked up by many people.
the best thing to do would be to offer free things or to make the price even cheaper than anything around. but don’t sound like you are desperate.
This is a direct contradiction in terms. Cheap and free is the ultimate act of the desperate. Free sends the message you couldn’t charge if you wanted to. This is a testable proposition, and has been well tested.
Every time you try to move to a paying proposition from free or outlandishly cheap, it is exponentially more difficult.
People are using free instead of marketing. In point of fact, using Free requires more marketing savvy …not less …not zero.
A band offers their music to download, free. This is done to build a list to market to.
Yet most download the songs via torrent. The reason? Bad (creative but a usability hazard) design of the band’s site. Again, free is used in place of smarts. Try smart …that works.