a1anm
February 22, 2010, 11:44pm
1
Hi,
What is the best way for me to try ad campaigns that I have with networks other that adwords (ie Adbrite).
I can see that analytics lets me see the source of traffic but the ads will be appearing on lots of different sites so how do I track this?
I also had a look at goals but that only seems to allow me to track the source as well.
I have the e-commerce module configured and running in analytics.
Thanks.
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55518&hl=en
Generate custom campaign parameters for your advertising URLs.
You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign
You have e-commerce module is the best for your ad and its very effective.
Thanks,
Morris
hittjw
February 23, 2010, 11:03pm
5
You’ll also want to compare advertisement spend verses conversion. Tags plus an e-commerce module in at your site help, however, you’ll also want to setup goals for specific site actions. All together these three elements help you optimize advertising performance.
Best,
Justin
I had this same problem with my site <snip> and thanks to your responses I now have a great way to figure out all I need to.