The Future of QR Codes?

Are QR Codes over, or just the beginning? are they just a fad? is the future NFC?

To me QR codes are an interesting and unique way to communicate or promote a business -whether you put one on a business card, realty sign, billboard, brochure, etc… Personally I think we will see their use greatly increase for the next few years at least - especially if smart phones start having QR readers as a pre-installed app.

I know Google recently removed QR codes from Google Places in favour of NFC, but as far as I know you can not create your own NFC for free and put on your business card???

What are your thoughts?