The allure of different IP addresses

What is the allure of having to have different IP addresses for multiple websites?

A client in the web hosting industry is wanting to put up 40 different sites, but they all need to be on different IPs, different class C networks.

What is the point of this? It is my understanding that Google and other search engines do not weigh IP addresses the same as perhaps they once did.

Is the client just trying to build a series of links to try and boost the popularity of one website? Shouldn’t this be based more on quality content than trying to trick the system into believing one website has more links coming into it?

I’m just trying to get an understanding of what point this all has.

It sounds to me like a link scheme, pure and simple.

There seems to be a belief that having the various sites on different IP blocks will somehow prevent Google from detecting that there is a connection between them. While this might once have been the case, I’m pretty sure their algorithms are now much more sophisticated, and can detect “unnatural” link patterns quite effectively.

I do know that the last member who posted here stating he was using such an approach, but was being careful to leave no “footprints” returned a couple of weeks later to ask how to recover from a penalty.

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That’s kind of what I thought, but I thought I might be missing something.

And I may be asking the question in such a skeptical way that it’s not really seeing any possible legitimate uses.

To me, the first clue is when a client wants to host 40+ sites with us (not as a reseller). I suppose it’s possible for one person to be a webmaster or administrator to multiple websites. But 40 seems a bit extreme. And then when all 40 of those websites have to be on their own, separate IP address, that’s just a red flag for me.

As you say, that would appear to be a link building scheme to me. But I still see a lot of this. Perhaps Google and other search engines haven’t done a good enough job in detailing how badly this is frowned upon.

One phenomenon that I see in the SEO world relates to the old quote by Matthew Henry, “There’s none so deaf as those who will not hear”.
People still want to believe that if they do “X, Y, & Z” they will get on page one.
None more than the self proclaimed SEO experts, after all it’s their livelihood that’s gone to pot.

I think Google publishes very clear instructions, but as @SamA74 says, some folk just don’t want to know. I’ve posted links to Google’s guidelines on numerous occasions, yet almost none of those links has an indicator beside it to show it’s been clicked even once. For some reason, it seems people would prefer to believe any amount of unfounded rumour, rather than simply read the guidelines.

In those SEO topics, the posts that get the likes are the ones that tell them what they want to hear, that there is an easy solution that will work.

The truth is a little too inconvenient for some people.

Thanks for the confirmation.

I really wish these SEO clients would research and get a clue about this. But as you say, they believe a dedicated IP will help and not much is going to change their minds.

Maybe users highlight the link and select “open in a new tab” so they can continue reading the topic and read the opened tab later?

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