Text Links on External Sites SEO Question

Hi guys,

Just a few questions r.e. SEO if anyone can help me. To put them into perspective, I own a wrestling website.

  1. I have started doing affiliate link swaps with high rank PR sites. Does it make any difference what I request the link to be named, i.e. Wrestling-Edge.com or a popular search term such as WWE News…

  2. Secondly, I write and post news articles on external sites. One of the perks is that at the end of each post you are allowed to plug your own website with a HTML link, so it may be something link: Click here for Wrestling Videos!. Again, in terms of SEO, would it be beneficial to include domain name here, or key search terms?

Many thanks!


It’s better to try to get link text that reflects the name or content of your website rather than its domain name. When people type “wrestling-edge.com” into Google, there’s a very good chance that your site will be at the top of the list. If they just type “wrestling edge” in, you’ve still got a good chance of being #1 (you are at the moment!). But that only works for people who already know about your site. What you need to do with your SEO is to reach out to people who are searching for more generic terms associated with your site. It’s up to you and the webmaster giving you the link whether that should be the actual link text, or text alongside.
<a href=“http://wrestling-edge.com/”>Wrestling Edge</a>
<a href=“http://wrestling-edge.com/”>Wrestling Edge</a> - top news on WWE and other wrestling champions!
<a href=“http://wrestling-edge.com/”>Top wrestling news</a>

Which one you choose might depend on the site you’re dropping the link on and the context the link is going into. But don’t get too hung up about search engines - think about people too. What would entice you to click on one of those links?

Gotcha. Thanks very much. Nice to have help from a fellow Yorkshireman :slight_smile: - My site is in a very saturated market so just trying to learn SEO myself. One of the most searched terms is “WWE News” where I’ve managed to get myself on to page one above the likes of the Sun newspaper etc. so just looking to continue with the momentum.


Now more than ever, it’s important to use a variety of link text values. With the advent of caffeine infrastructure and subsequently the Mayday update to their algorithm, Google is getting VERY good at detecting unnatural back link profiles.

Google is now in many cases filtering lots of URLS on sites (even very authoritative PR6 and PR7 type sites) whose back link profiles consist primarily of anchor text with a very high percentage of “targeted” link text. It looks MUCH more natural to have 40-50% of your URL’s back links to actually have your site name as the link text like “Wrestling Edge”, “The Wrestling Edge”, “wrestling-edge.com”, “www.wrestling-edge.com”, “http://wrestling-edge.com”, “http://www.wrestling-edge.com”.

This used to NOT be the case, but I’m seeing large clients that are actually increasing their rankings for targeted keywords (like “wrestline news”) by increasing the percentage of links to those URLs with their site name as the link text. It’s counter intuitive from what people have done over the past years, but this is a new era in Google’s history. And they are quickly refining their algorithm.

Also, we’re seeing more and more that if you want to rank for “keyword phrase X”, that using LSI synonymn phrases in the anchor text of your inbound links instead of the exact targeted keyword phrase will do wonders for rankings. Many of the pages ranking #1 for keyword phrases these days don’t have a single link with that phrase as the link text. But instead they have phrases that are LSI related as anchor text for their inbound links.

I would say the best advice you can get is vary your link text. Make 40-50% of your home page links be some variation of your site name. Make 20-30% exact match and slight variations of the keyword phrase you want that page to rank for. And use LSI synonyms for the remaining links. With Google’s recent refinements, less (targeted backlines) is actually more.

If you do this and make sure that the content on the page is focused on your targeted keyword phrase, you’ll do well.