I am targeting French language in my campaign.Noticed when doing search a French word in Google English i don’t see my ads unless i switch to french version of the google search.
Is it a good idea to target French and English in the same campaign in this way no matter from where an user does his search will see my ads as long as he types the right French keywords?
This depends entirely on your audience. If you expect your audience to be using French in the English search engine then yes, you should target them.
if you are targeting french people as your visitors then i don’t you don’t have to worry…
yes i think it makes sense to have both.Sometimes people switch back and forth languages specially when they are bilingual.why take a chance not to show my ads when they are doing French keyword search in English language setting.