Synonyms as a SEO tactic?

First of all, I’m very cynical when it comes to any SEO news or tactics. I firmly believe that Google isn’t a stupid search engine that one can fool, and that to get a high ranking one must build the best web page and let the magic happen organically.

However, I am interested in the working on search engines, and especially in how Google recognises context. Most people know that Google understands the meanings of words and can somewhat substitute phrases for others (e.g. tomato sauce, and tomato ketchup). After browsing the Internet I came across this analogy for copyrighting; rather than stuffing keywords, apparently the new approach for SEO analysts is to use synonyms to create richer, contextual content.

What do you all think of this article? If you do have any thoughts feel free to provide proof as I can envision this thread being spammed by newly-registered, pretend SEO experts and people wanting to spam their own articles/sites.

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Brilliant. I’ll definitely remember that one! :slight_smile:

It is an easy task, one far easier than legitimately trying to write content with the same phrase over and over. If anything, it makes it easier to use more natural language. Regardless, I think professional copy makes or breaks a website, and SEO is the least of the benefits from good content.

The article I linked to covers this in detail.

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