But in reality, it depends on what you’re going to do with the data. If you’re just looking for a single count, then a single row with a counter it a better approach. BUT, if you’re looking to do a more granular reporting (like views per month), then you’re going to need a different approach (separate table with something like userID (FK that points to a user record) and date)
Like I said in the previous post - it all depends on what you want to do with the data. If you just want a simple count, then yes, a single field on your table will suffice. But if you want to be able to do more granular reporting, then you’ll want a separate table.