I have written an ebook that I wish to sell online. It covers a serious topic. I am debating over whether to just set up a static page website or to use a wordpress blog to sell the book. My issue with a blog is that it will take a considerable amount of time and energy to update posts, and it may not be clear to readers that the book is there for sale but it will probably have more readers. Any thoughts?
With a blog it will allow potential customers and fans to post comments, etc. In other words it will get updated more often than posting to a static web site. This could potentially help you with PR and thus increase traffic and sales.
But you have to be willing to put the effort and work into keeping the content fresh. Ask yourself this. Why would I come to this site if it offers nothing new?