Hi all, hoping someone has some advice for me.
Lets call my software product ABC. I am ranked high in the engines for my search terms. I recently let an associate go from my company for unscrupulous behavior. He launched a series of websites under five different business names. Each one has ABC in the title. The problem is that people find ABC and then Google for ABC.
His sites appear on the first page of results and on his pages he states he dumped ABC and has developed XYZ the next generation.
The problem is that people believe what he has on his website, he does have an older version of the ABC software but it is lacking many of the features of the current ABC. People buy his product only to find out that it is lacking the features of ABC and then his customers contact us and I have to explain to them that XYZ is not the next generation. He does anything he can to fight refunds. At that point he knows that they are back looking at ABC.
His next step is to send out several obscenity laced emails to them, telling them that ABC is under FBI investigation and all sorts of nonsense. Even though the customers come back to ABC, they have a bad taste in their mouths and usually out some money. Yes, he really is doing that, he has no morals.
Here is where I need the advice, I want to put some kind of disclaimer on my site, something to the effect of. "If some one claims to be the next generation of ABC, turn around and leave the site immediately, save your self some grief".
I want it to be professional and not scare people away. Any ideas or suggestion as to how to deal with this situation is greatly appreciated.