I’ve thought about this a lot lately, and I’m having mixed feelings about it, I guess you could say that I have a dilemma.
On one hand, my pages are related to a general subject, so certain keywords are relevant on any page.
On the other hand, search engines such as google are looking for unique pages, so it stands to reason that using some of the same keywords on all of my pages will get me penalized by google for spamming my keywords, or simply because my pages appear to be the same thing only on multiple pages.
So the question stands; Should separate pages have separate or unique keywords from all other pages?
One thing I can do is create a general post, and put all the keywords I want in there. Since my posts all have a link back to the home page right there at the top, anyone who views that post will likely go to the home page to see what else is there.
while I’m at it I might as well mention the topics for all other posts I have, and link to them from the general post. I think G gives +points for that.
My idea of page content with individual keyword plus anchor text for the keyword per page. Never overdo with keyword on a single page as it will be regarded as spam. It is normal good to use 2 - 3 times in a single page of 500 - 600 words.
I would assume that your separate pages are all different facets of your niche. If so, then they should all be targeting different keywords. For example, on my own site, I have a page dedicated to custom SEO articles, another to blogs, another to PLR - and they all target different keywords.
Even if there is a keyword or 2 that overlaps, how would it be considered spamming? If your content is quality SEO content (without stuffing or any black-hat techniques) why would Google frown on it?
My opinion is that you should use keywords for every different topic that you publish. Of course, for the visibility of your blog/website you can use general and particular keywords that are most searched on Google, but of course to be related with the subject.
^ Even I think that 10% is the benchmark for google.
It cannot be 5% because, ezine articles are accepted even if the keyword density is %5. (they do it upto 6%). I’m sure that ezine doesn’t allow content that it think may marked spam by google.
I’ve read in a book called SEO for 2010 by Sean Odem and I believe he mentioned it’s best to use separate keywords for each page. But that’s on the principle that each page covers a different topic.
For instance if you sell products, on each product page the keywords should be specific to what’s in the content, along with the keywords that pertain to the product it’s self. I think that’s supposed to help google see the keywords/site as more relevant to that topic which I think would be your product.
There’s not really a “set” percentage when it comes to using your keywords. The key is to make them flow naturally as part of your content. If they’re forced in, readers will notice, and it will make for awkward content.
For some keywords, you may only be able to get away with a keyword density of 1.5%. For other keywords, you may be able to get away with a density of 3% or 4%. It all depends on how they flow.
Generally, though, anything higher than 5% usually looks like keyword stuffing, and that’s something that both your readers and the search engines will be turned off by.
I suppose the real question is; How much overlap is considered spamming?
I’ve read that google considers anything above 10% spamming, but that’s for individual pages.
I’m worried that if I use those same 15 or 20 keywords on each page then google might consider those pages duplicated content based on the repeated use of keywords across pages.
I can’t seem to find any information on this specifically.
For now I’ve trimmed my keywords to match the specific topic of the page.