On which of these should i spend for my travel website?
Hi contact205 welcome to the forum
I think if you focus on “travel” you should have better luck getting visitors and conversions. A problem I see is that “real fake documents” is not a small niche and there are a lot of spam sites. You want to not have your site seen as one of those. You want your site to be seen as legitimate and not “yet another spam site”.
In my opinion, if given the choice between SEO and SEM, other than paying for an advertisement that would show in SERPs and imply legitimacy, I think SEM that establishes legitimacy would be the better approach.
Go for SEO ie Search Engine Optimization. Now a day people from all walks of life use Google to find solutions, learn new things and understand the world around. If your business is showing in top of the search results then you will definitely find the organic customer. For this you need to run a SEO campaign.
Better to choose SEO. SEO (search engine optimization) its good technique of increase the quality traffic of your website.
I think SEM will be better for your business. Travel must be in sight of the user every day. I also ask you not to forget about SEO. when a person is going on a trip, he will definitely turn to google. You can get good traffic from there. I recommend gradually engage in two directions. You may need two teams for this but it will return to you in the form of profit.
In SEO, ON-page helps you to make content perfect on your websites which is most relevant to your website. And with Off-page SEO you have to make backlinks on relevant sites.
For your travel website if you choose SEO then you can reach your targeted audience.
As the OP has not returned to this topic in over two months, it seems pointless to continue offering advice.
Thanks to all who contributed.