Google is frequently updating PR, getting backlinks is becoming very hard, big fishes are loosing traffic ( buzzle, ehow etc. ) & also Google Panda update & all Google algorithms are updating; so SEO is becoming really tough.
Also Google said in the official blog that they will give priority to the fresh content. So SEO is really towards it’s ending? Share your thoughts.
Search engines exist = SEO can be done
Google gives priority to the fresh content, but not means that SEO is about to End, it means we need to do better and to do harder.
SEO means website optimization for search Engines so how can search engine optimization can end ? SEO’s basic job is to optimize a website as per major search engines rules and guidelines. Google is just trying its best to make our job harder !
While there are some aspects of SEO that are going to go the way of the dodo, I think that over time SEO will become more refined, to the point where I could talk to the average SEO salesman without the blinding urge to stab them in the eye with a fork.
I still think that SEO will eventually merge into a part of online marketing, and that much of what is learned here will almost be provable against Google. A lot of digital agencies are pushing their SEO efforts towards marketing departments now and I’d be surprised if anything drastic were to change any time soon.
SEO isn’t dead it’s a pain in my a$$ an no doubt others.
It’s never a case of what’s the better site it’s a case of
- Who has enough money to create a site and pay someone to create lots of relevant backlinks
- Building a good Search Engine Friendly site, where in time it becomes an authority and people link / gravitate to it naturally over time / years. Because you are in no rush as your lively hood doesn’t count on it.
I can’t say 100% (who can) but a lot of weight is given to backlinks. So if you have a crap,decent or good website, if you can pay enough money to get enough links/deep links coming in you’ll rank. So it’s not about the better site, it becomes about the backlinks.
I have seen a friends website rise to page one due to the number of links he paid someone to create for him and that’s it. I have seen a website with no links or decent content but 4 years domain age, rank high too.
Here is a site that ranks high for a couple of competitive keywords. Have a look and start asking yourself why it does or why it should based on the google factors we have all come to be held ransom too : thisisweddingphotography it’s a .com site.
How can a robot tell if a site is good or not. It can’t. It guesses on a number of factors and all these factors can be fiddled by people with the know how. Can a robot tell you what is good content or not (I don’t know)
Like DMOZ (which is rubbish to get in) Maybe GOOGLE need to ditch SEO developers and algorithms for actual human beings. Looking at each newly submitted site and giving it a ranking. Impossible I know.
GOOGLE have us chasing our tail.
SEO should be simple.
A good site, laid out correctly in terms of optimization.
Links coming in, because people are naturally telling other people about the site.
How often a site is updated with decent content.
It doesn’t matter how old the site is. If it’s 1 week old but the best site out there it should rank.
I could have the best site in the world about donkeys, but maybe I’m not a good developer or good at SEO. Does that mean my site shouldn’t rank high. No. I should be at the top but how can google figure out it should be at the top using it’s robots. I doubt it can thus some form of human interaction is needed.
We can have a rating system. Wait a minute. +1 anyone. Then this becomes abused and means nothing.
All SEO is about in my opinion is who is better at tricking the search engine. Should SEO’s have a moral compass and decide that the site they are optimizing shouldn’t be in the top 3 and therefore decline the business. Because if it is about who has the most money to do this, it renders all results useless.
Google have their work cut out for them because personally. I don’t think they know a good site for toffee. Their robots just THINK they do.
With any System. It Can Be Cheated…Maybe It’s Not Dead. Maybe It Needs A Complete Re-Think.
SEO is not going to end, infect real SEO begins now. Since Google is more strict nw so only those sites will be survive which have proper and very good SEO. All other spammers etc are ruined by Google Panda algorithm. So its time to change your strategy and come up with more better SEO plans 
I think all are debating on the same point that SEO is not over but definitely Google has made this game tougher than it was. So what are the strategies that are dead & how you are going to tackle Google updates to rank your site better?
I’m asking this because now day by day I’m really finding myself in trouble with Google SERP’s but the above SEO guru has something to share. Please let me know. Spread the knowledge.
Thanks,
It is really not possible that Google will end the SEO. Though, SEO could become harder and there is the chance that only good quality and unique content would be approved; but it doesn’t mean that it will end the SEO. New strategies would be developed if current strategies won’t work
I agree. In fact, I have already regarded SEO as part of online marketing.
SEO will never end… As it is getting much tough day by day, it is getting more importance in the same way… It is beneficial for the optimizers who are doing seo ethically but it will be hard for those who just spam for backlinks or do unethical seo.
i don’t thing so it’s end and if any case it’s stop then we are nothing amazing how much loss for thats
If search engines are getting strict for delivering quality results to the user, this does not mean website optimization has come to an end.
Yea, it is, probably, end of the old school techniques and black hatters.
The bigger issue with this is that marketing is a much harder field to crack than SEO, and if the general online public start to consider SEO as a part of marketing then it’d be a lot harder for the numerous SEO companies to find a way in, especially the millions that seem to originate from India. There are an obscene number of SEO companies out there that are simply winging it from some basic knowledge they’ve picked up on dodgy blogs, and (rightly so) a lot of these will die out.
Which is what serious SEOs have been doing for years. There have been many discussions on this forum in the past about SEO and it being part of SEM.
But, it’ll be a long time before the ‘general online public’ have a clue about either.
This is where I feel that “SEO” will die. Google will refine their on-page processes to the extent where the likes of good UX practices and developers to have even the faintest idea of what they are doing will be able to create an optimal website. Tools like Google Webmaster Tools will fill in the gaps and tell users what on-page factors could change (i.e. provide more global links to sections on website, break down navigational hierarchy to reduce cognitive load on users, etc).
Eventually, SEO will just become SEM, and when it has refined itself to be solely a marketing practice it will become the realm in which advertising and marketing will empower the web. It’s a safe bet as Google, an advertising company, will be keen to push towards a more commercialised web. Whether the web purists will dictate this change is something we’ll see over the next couple of years.
If such a shift were to happen I think it would be newsworthy, enough for the average MD to pick up on it. I know plenty of bosses who were quaking in their boots when the Panda news hit on the BBC.
There is no doubt that google is change its rules day by day. Google panda is disturbing the SEO’s. Here Question rise that why google strict on content. Because Google want to provide unique content to the reader. For this purpose, SEO need to focus on English Writing especially for Asian SEO’s
I don’t agree but it depends what your definition of SEO is. I like “improving the volume or quality of traffic from search engines to your site” and by that definition, SEO can never ‘die’ since there’ll always be things we can do to improve our traffic/rankings.
Most on-page optimisation is no more than any competent webmaster should be doing anyway, I’ve been saying that for years and years, Google’s ‘SEO guide’ is nothing of the kind, it’s just a guide to building a well structured page but mentions nothing about imporving rnakings or off-page signals.
SEO has always been part of SEM. A good SEM strategy will include, but not be limited to, some SEO.
Hi, if SEO ends all online businesses are ends so, that’s way this is not possible. Google always gives priority to those sites which have authentic backlinks and good content, so try to make your SEO authentic rather then thinking about its ending.
This is exactly my point. Your definition is accurate, but where does “optimisation” (as a technical term) come into it? Is marketing not already the ideal term for what most SEO work is nowadays?
With UX and IA consultancies becoming pretty big I feel that optimisation for search engines has moved further from SEO and towards best practices peddled by UX/IA guys. SEO has succeeded in that an optimal design and architecture should come from the beginning, and as such SEO becomes much more of a marketing role. The split is already noticeable, and I cannot see it changing in the future. SEO as a name will likely exist (as I’m sure SEO guys won’t want to change their keywords), but I feel that it’ll be more broad in everything but name.
That doesn’t make any sense.
Again, this makes no sense and adds nothing to the discussion. Google “gives priority” because the entire point of SEO is to, as mentioned in the posts above, “improve the volume or quality of traffic from search engines to your site”. It’s like saying that my stomach gives priority to food rather than dust.