SEO guidelines while publishing a blog through Wordpress admin panel

Hello Everyone,
I want to ask about the guidelines or I can say putting keywords into url, meta title & description and in the whole content while drafting a blog on my website? What should be the percentage of keywords in the whole content which I need to consider while drafting my blog with reader point of view as well google & SEO’s.

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Welcome to the forums, @AnnaAbram.

The important part of that question is “reader point of view”. Forget about numbers and percentages and write text which is useful to your site visitor, with keywords mentioned however many times they are required for clarity, and not inserted to some supposed formula to suit search engines.

Who are you writing the blog for, anyway - your human visitors or Google?

If you’re new to SEO, you might find Google’s Search Engine Optimization Starter Guide helpful.


If you’re working from this vantage point, just stop. Please.

If you want reliable results, then working from an SEO perspective is the wrong way to work. Focusing on finding something you’re passionate about and making good quality content is what’s important. A SEO-centric approach may have good results to start, but will falter in the long run as those guidelines constantly get tweaked as google and the other search engines try to filter out the spam/junk that’s out there.


Hey, thanks for your insights on my question! Of course I am writing for human visitors.
And thanks for sharing the SEO guide link. I will read and work on it.

Hey Dave, thank you for your insightful response! Actually I keep publishing blogs on regular basis but not getting much results, although the topics and keywords I considered everything in my blogs, few blog are related to college branding, healthcare website design and lot more I published in this month.
So, I thought raise question in forums to get my answers to make it fruitful.
Thanks for answering and help me somewhere.

If you consider writing texts from the point of view of SEO, then you will eventually come to the dilemma that you need a text of 20 thousand characters, in which your main keyword should be used about 100 times. And you can only find info for 5 thousand characters, and the remaining 15 thousand are simply not needed. Therefore, study the recommendations, but do not chase after them. A good and useful article will be appreciated if it is promoted not only with the help of SEO, but also with social media and word of mouth. At least that is what my experience.

Why? Where does that random number fall out of thin air from?

Why? Where does that random number fall out of thin air from?

W… hang on. The average keyword string length is somewhere around 1.9 words (at least, according to 2017 studies), the average word length in english is around 4.7 characters… so… 20,000 characters and you want 893 of them to be your keyword. you’re saying you want the keywords of an article to appear 1 time in every 25 words.

I challenge you to write an article that doesn’t sound like keyword spam where every 25 words you have to get the phrase “keyword spam” in.

OP, Write the article for the sake of writing the article. If you don’t care about what you’re writing about, noone’s going to care about the article other than other people who are using blogs and blog comments as a way to boost their own SEO (even though that demonstrably doesn’t work for this same reason) with spam.

It is not necessary to find fault with words :slight_smile: Does what you are talking about contradict what I wrote? I gave a generalized example from one project that I had to work with. Of course, I am not an SEO specialist and my task was not to accurately calculate the number of keywords needed for the article. I speak only as a performer. And obviously it’s not possible to create the article you’ve challenged me to write. That was my point here.

Thanks for giving us an information resource for these kinds of queries. Lots of important things can learn from here. Thanks a lot.

A measurable indicator of SEO is site responsiveness and performance. Metrics like initial load time, time to first byte, first content full paint, and layout shift all impact SEO. Not to mention these metrics also directly affect usability which is indirectly related to SEO. Wordpress websites are notorious for poor performance. I would recommend installing a plugin that can provide an accurate picture of outliers and medians for important metrics related to site performance. Manual testing isn’t enough to provide an accurate picture of how a site performs under all the different circumstances that have impact.

Which keywords will be best to insert in the Web content (long tail or short tail)?

The best text to use is that which most clearly conveys the information. “Inserting” keywords for the sake of SEO will not benefit your readers, and will probably not benefit you, either.

Search engines have moved on from the days where they could be fooled by keyword stuffing. You need unique, high-quality content to rank well.

Search Engine Optimization can be a very intimidating stuff, he should be taken with patience and care. Your keywords should appear on the tittle and just like 3 of it on the content body then you are good to go. Don’t overload your blog content with keywords, it is called keyword-stuffing and you will be penalized for that.

Just follow the yoast plugin if you are using wordpress. Your majority on-pade seo will be completed. I have ben following it since day 1 for my site and it has worked good so far for me.

The only con with yoast is it is not supporting web stories or there is something wrong with it. Not sure what it is…but people recommend to use rank math for that now.

For you i would suggest to stick with yoast.


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There are some good pieces of advise here, so I’ll summarize and then add my own 2 cents. Or dollars. Or whatever :wink:

  • Always write about something that you’re passionate about and want to learn more of, because you’ll need to investigate it throughly, even if you’re an expert on the field already
  • Write for your visitors, not for Google.
  • Use plugins like yoast to make your life easier.

Now, my 2 cents.

Adding your keyword (it could be a phrase, not necessarily just one word) in the title is something that a lot of people suggest, as many other things, like an blog post should be around 500-800 words.

“Rules” are there to guide you… and they’re there for a reason. But that doesn’t mean that you have to stick to them. Most of SEO is common sense

Your “keyword” should be in the title, not because you want to suggest that it is an important term to the search engine. It is very likely that it is what you’re talking about. And readers should know what you’re talking about to know if they’re insterested or not on the subject.

So it is common sense that you put your keyword in the title.

Your keyword should appear a once or twice in the body of your post, but not too often.
Again, this is common sense. To mention your keyword once or twice in a medium length article, makes sense. Because that’s what you’re talking about.
Do it too often, and you’re readers will think that you’re not a good writer, and for sure, not good with words. And they will be bored. And yes, search engines will penalize you too.

An article should be around 500-800 words. Then, this is common sense. If it is shorter, it might be difficult to expand your idea and explain it properly and you may look like you don’t know what you’re talking about. If you make it too long, people will find it hard to read the whole thing because they will tire and reading on a screen is always harder and more tiring than reading on paper.

That doesn’t mean that you can never write an article that is only 200 words long, or 2000. But the rule is that you should appreciate the time that people that read your blog take. They could do something completely different and more productive. And they’re dedicating that time to you.

So, not only keep it clear and short, give them the information they want. Do not waist their time. Appreciate it. Make it interseting, entertaining but, most of all, informative. Don’t go for long intros, as an example, just to make the article longer, to make it look like there’s some substance but in reality you have just some few vague ideas.

Now, if the reason that you want all that traffic is to monetize it, you do have to think about that webpage a bit like a business.

Therefore, you need to ask yourself a few questions

  • Have you studied your niche?
  • Have you studied your competitors?
  • Have you seen what works and doesn’t work in your competitors’ site?
  • Is the content in your website well organized, easy to find and use?
  • Have you thought well about your marketing strategy (and yes, your SEO is part of your marketing but there’s more to it)?

The list could go on and on but those are good questions to start with. You need a plan.

So one thing that I would suggest it to look at your major competitors and see which articles, as an example, are the most read or have the more lively debates… because those are topics that you want to talk about in your blog. Adding your unique perspective, of course, and your own information.
This is not about copying, it is creating content that you know that your niche wants to hear about, topics that are popular and searched for, and therefore you should address. As well as any other content that you find is interesting, and related to your niche but might not be popular today (who knows tomorrow) and that you want to write just because you love the topic.

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Oh @molona, you’re good! :slight_smile: That’s 711 words. :biggrin:


Now I can breathe… the good thing, it is that I did go straight to the point so hopefully I didn’t waste anyone’s time :smiley: :smiley: :smiley:

I wonder what it would happen if it were 801 words… :stuck_out_tongue: