I’ve been reading for a long time about seo, ppc and cpm campaigns.
I wanted to try some out for myself, and the one area I’ve been having trouble fully grasping
is SEO. Probably because the search engine commpanies don’t actually release their exact algorithms,
but let me ask you guys a more specific question about something we do know for sure.
If you do a Google search like this:
~keyword
Yepp, put the squiggly line right before any keyword, you’ll see all the bold blue terms
that represent other words with semantic relevancy. Now my question is this…
Is it better to use a semantic term before or after an anchor in a backlink in terms of SEO value?
The problem with this approach is that you’re contriving to create relevancy, why not just write it normally for humans and you’ll naturally use your keyword phrases in the right places and also a bunch of synonyms because that’s what happens.
For starters, although it would make sense that Google are using LSI in the algo, it isn’t proven and in any case, again, if you just write naturally for humans you’ll be acheiving a perfect balance of keywords and synonyms. Get someone to read what you’ve written, if they think it sounds spammy then you’ve been trying top hard.
Listen to Mr. McClure here. Use a natural language with all the synonyms and different versions of your keyword, that comes along with writing texts that are supposed to be readable for humans.
This approach will also minimize the risk of you keyword stuffing your texts, since you wont be using the same phrase over and over.