Sorry for the late reply, last day in CY and getting ready to fly back to (hopefully) snowy England.
Truthfully speaking I did buy my computer from the US and likewise with all my peripherals. You seam to have more purchasing power there. I am not sure on the prices. They are cheaper than what you would pay in Europe, but in comparison to the US market I have no idea. You won't be paying for a brand but for quality
I am guessing not many US customers. I was really looking at having the potential there, but not necesserily needing those customers. As long as people can buy then it would help business, or so I thought.
The reason I suggested Amazon is that putting your products there get's advertised automatically on their website and get's the exposure for you to get sales. Having your own website would involve going down the path of Google advertising and spending money without knowing who will buy. From what I understand Amazon can start selling the products themselves, which arises as one of the dangers of selling their. If you manufacture the product however, this should not be an issue.
I know you did not want to speak about the dangers of selling on Amazon. I have done preliminary research and there are many dangers there just like there are dangers with all things. It's whether those dangers will get the client money. Amazon feed themselves, and their products are in direct competition with their authorised sellers. It sounds like a conflict of interest. As I have already mentioned, if you manufacture those products then the risk should be less, as they would need to buy those products from you (the supplier). I am not sure how low Amazon would go, if they would start to manufacture their own products to undercut somebody, but if this was the case nobody would ever sell there.