Search terminology?

[ChrisjChrisj]

Upon a search, of Google, just as an example, searching the term “real”,
I scroll down and see a result for real skatebords.

First I see this link underlined:
Real SkateBoards - Since Day One

The next line shows the businesses’ web url.

The next it shows this truncated paragraph:

“Ishod Wair is Pro Real LowPro Decks 20 Years Road to the Real Video Real Spring 12 Catalog.
Peter Ramondetta; Dennis Busenitz; Justin Brock; keith …”

Ok, my question is do these search result lines and paragraphs have certain marketing/search terminlogy?
For example, is there a more accurate term for the truncated paragraph, then truncated-search-result-paragraph?

Thanks

[ralphm]

@ChrisjChrisj

is there a more accurate term for the truncated paragraph, then truncated-search-result-paragraph?

I’m not sure, but I call that a “page description” (or similar) as it is often pulled from the meta page description in the head of the document (if that meta element exists).

[Stevie_D]

@ChrisjChrisj

Ok, my question is do these search result lines and paragraphs have certain marketing/search terminlogy?
For example, is there a more accurate term for the truncated paragraph, then truncated-search-result-paragraph?

Either “page description” or “snippet” are commonly used.