If said companies [I’ve been a wildfire client several times, as well as a client of almost all of their competitors] had the resources, Wildfire would not have them as clients. The truth is companies small and big are looking to understand the emerging parts of digital and just because someone has a team of developers, or a building of them, doesn’t mean they have the time or expertise to do whatever is requested.
Many “big” companies have jumped into social headfirst. SMB is a great market and needs help but don’t underestimate the value of a few anchor clients both for closing sales and insuring you’ve got the lights on.
So… to the heart of the issue…
It sounds like you have already identified what you perceive to be a market gap – a provider that is not catering to SMB and does not have a good interface or options.
Don’t underestimate interface either. Omniture and Webtrends have some great features but they open a lot of doors by looking more sophisticated, and usable than Google and the other free alternatives. Marketers and especially business owners for very small companies have too many tools to use thees days, if you can make big gains in insuring they actually are able to use what they paid for, that’s a win.
Features are diverse and something you’d have to be more leading for me to point you too. Are you going to build facebook tabs? Standalone apps? Mobile versions? Will there be marketing strategy or just self service tools? What sort of analytics and integration of existing reporting?
Like I said before, I can rattle of ideas for minor improvements over the known names easily, but I’m not sending my clients away from a known company like wildfire, buddy media, or the other players for minor… innovate something more significant, something that I, as a so-called social media strategist didn’t see coming.
I’m trying to build a product here… If I’m not at the right place, point me in the right direction please!
This confuses me. You want to build a business but only want to hear ideas for what to do? Personally I’d rather know the objections and perceptions in the market first. Features don’t make the business work, selling it in does.
If you’re really stuck hunting for features I’m not sure you’ll find enough on a forum, blog or social network. People don’t know what they don’t know; telling them what they could do will be where you win.
Instead I’d suggest getting offline, or into some much deeper conversations, to understand how companies are trying to engage in digital campaigns… that’s going to show you the types of things that’s being done and let you see and open doors to what you could do to make it better / easier / faster / more successful.
p.s. Wildfire may logo list the big names but most of the instances I’ve partnered up on it were by no means fortune 500. Not to say it was small shops but much of their business would seem to be fairly small one-off engagements. I’d suggest you research their clientele closely.