Rich Snippet but where is the code?

Marketing
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www.wetherbywhaler.co.uk

Good morning from cloudy but warm wetherby UK. When in google search type “Wetherby Whaler” its a local chip shop. O notice in the rankings it has a rich snippet ie not the standard listing heres a link explaining rich snippets if your not familiar:
YouTube - ‪Google I/O 2011: Scalable Structured Markup‬‏

But my question is please “Where is the microformat in the source code?”

Ive trawled through the source code but cant find it :frowning:

Any insights welcome :slight_smile:

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Where Google can’t find a suitable snippet in the meta description or page contents, it sometimes pulls it from DMOZ.

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Wow that is an answer, I didnt know DMOZ had any value anymore. In a nutshell waht is the true worth of DMOZ?

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If you want to block Google from pulling the DMOZ description you can put this in your page header:
<meta name=”robots” content=”noodp”>

Google says they reserve the right to pull the meta description from the content body if they think it is more relevant then the meta description you provide.

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DMOZ is considered as one of the more important directories, from a search engine’s point of view, because it has high standards and doesn’t just let in any old cruft. The downside is that, as a webmaster, it can be quite hard to get into – I’ve seen reports of people waiting more than 6 months for their site link to be approved, and submissions can be rejected on fairly minor technical points.

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