Now SEO isn’t my strongest side, just started, and been thinking…
Lets say I wanna rank for these three keywords,
cars
blue cars
red cars
Lets also say that all the on-page SEO is as it should and the main keywords of course being “cars” also is the one with the most searches and highest competition.
If I get a hold of a few high valuable links and wanna make most use of it and should I prioritize when it comes to the anchor text in my back links?
“blue cars” will of course help my rankings for “blue cars”, but how much does it do for “cars”?
Google is much smarter than it used to be about keywords. Gone are the days when you had to use a specific word or phrase for your site to appear in the results for that word or phrase. Googlebot has swallowed a thesaurus, and now makes a much better job of figuring out what you meant by your query, what the site authors meant by their content, and how to best match the two together.
You’ll find it easier to rank well for ‘red cars’ than for ‘cars’, because it’s more specific, so there’s less competition, that’s always the case. But as long as ‘red cars’ describes a sub-type of ‘cars’, ranking well for ‘red cars’ will also help you rank for ‘cars’.
If you are placing anchor text on blue cars that will also go for cars… but, cars is an extremely competitive keyword and it is hell difficult to rank high for this keyword.
The conclusion is, anchor text will helps you in ranking for meaningful keywords…
