Very interesting and informative data here:
2011 Search Engine Ranking Factors | SEOmoz
Lots to wade through with little in-depth discussion. It would have been nice if they attempted to distill it down into a summary at the end ranking all the specific factors together in one list as opposed to just generalizing.
I’m curious, excluding on-page factors (including writing unique, beneficial content) and backlinks from prominent sites with the keywords in the anchor text, what are people’s opinions on the next 2 or 3 most important factors that give the biggest return on the time invested?