Questions about Internet marketing efforts for the website I'm building

Greetings all! I’m a SitePoint newbie who has some questions about Internet marketing for a site I’m building.

I’m designing a small web page for a family friend who is going into private practice as a counselor. I’ve consulted some of the other forums about design and planning of the site. I’m here to get some direction on what kind of marketing I would need to do for the business/site.

I don’t have a ton of experience with Internet marketing techniques, so I kind of need an introduction to the subject and methods in general. I understand what SEO is conceptually, but not in practice. I use social media, of course, but not yet sure how to leverage it to benefit a business. My first thought for a marketing effort was the use of Facebook Pages, but I’d like a guide on that before I make any serious strategic decisions.

Basically, I’m just calling out for help. Help me navigate the jungle that is Internet marketing! I look forward to everyone’s responses.

I don’t think you can get all the information from the post answers. First of all you need your website to be well optimized in SEO point of view. You content shlould be unique with appropriate “geo-tagged” keywords in the content. The meta details should be well written with appropriate keywords and description. URL structure should be SEO friendly. Appropriate sitemap should be there. Then you need to submit your site in Search engines like google, yahoo, bing etc., also submit your site and business info. in google place(map), yahoo and bing map. Submit your website information in some business directories. You need to get well rank with some of your geo-tagged based keys in SE so that you can get your desired visitors with business intention with you.

I don’t know about you, but there have been plenty of times that i have visited a company website & thought “wow, this sites came straight out of 1995” and moved on to the next candidate. That might have been okay in 1999, but in 2012 it’s not okay, & despite the quality of your work a potential client might move on after seeing an outdated website.
Even if your website is awesome (which we know a lot of yours are). Here are some tips on how to really make your site pop.

  1. A catchy slogan & a mission statement
  2. Lots of colors
  3. Simple & professional design
  4. User friendly navigation
  5. Search engine optimization
  6. tracking your site properly.

Thanks for the suggestion. Its easy to make a website popular with spammy links but its also important to make decide the website design as par the business and target customers, e.g. the design patters for any finanacial, banking, govt,software, advertisement, porn sites might not be same and also the internet marketing strategy.

When it comes time for marketing, I have some suggestions. First, use Twitter and Facebook. Make sure to network yourself and make some friends on there so you start growing an audience to be able to see your posts and website links. Also, make sure to submit your site to all of the search engines. There are many free tools you can use if you search on Google to submit your site to search engines that will allow you to submit to many search engines at one time. I also would suggest creating more pages with unique content with your site, and submitting those to social networking sites and the search engines. Word of mouth can not be overstated either.

Don’t go for the spammy link building, please. There might be some people out there who are going to suggest that you do link building, but I suggest that you go ahead and try to build a good reputation on the web first. Since you said that you’re making a website for your friend, why not help him join online communities that would need a counselor, or maybe an online network of counselors to build up some reputation points. I know it’s going to be hard, but relationship building is one of the main keys here.