Working with some authors, and realized non of us had taken a how to advertise authors on the web. 
(Here’s the tip) a Publication Review Folder. With all the images and text a book reviewer needs in one spot.
Working with another business who mentioned a problem getting information to the local press for an article, made me realize a publication folder on a website is handy for many of my clients.
I am sure this is resharing an idea. For me this idea bloomed on how it can help my non-profits, small business, etc.
Michelle