Hi all
I have a client with a pretty horrible link profile.
I like to practice ethical white hat techniques, so attempting to clear up the bad links. Was wondering if people had any experience in this? How do you identify your poisonous links? Have you found they pass negative link equity or have an impact at a macro link reputation level?
At the moment I’m looking at sites, seeing which have PR 0 when otherwise should be higher. Also checking to see if they are indexed & how they rank for their targeted terms. Anything else you can think of?