Please explain Google Ad Words

I looked at Google Ad Words and need further explanation.

If I have a a web site that offers a business opportunity and
I’m looking for the unemployed or students to learn about the opportunity,
So, for example, I selected the keyword tool, and entered the search phrase
“part time jobs”. It shows 1,500,000 Global monthly searches and it shows “best part time jobs” 1,220,000. So what does this info mean to me?

Is it suggesting that if I use the words “part time jobs” in my Google ad vs. using “best part-time jobs” (in the ad) then theorectically I should get more exposure?

Also, “looking for a part time job” got 1.500,000. Is using a longer search term in my ad a good thing? If so, why?

Thanks

I would suggest you to go for short search term than the long term…people search for the short term though you have to pay a good bid for the short term but the result would be very rewarding…

AdWords is Google’s flagship advertising product and main source of revenue. Advertise with Google AdWords ads in the Sponsored Links section next to search results to boost website traffic and sales.

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It’s means Gobally per month people type on Google search 1,500,000 to 1,220,000 people per month

Google adword is just pay per click advertising you have to pay to google when some one click your ads.Its also comes on the top on search result with highlights its a best way to advertise website.

Usually terms that are searched more often cost more to bid on. So if cost is an issue as it usually is then the game is to find the balancing point between good search terms and finding ones that get a lot of searches but don’t have a lot of ad word bids to keep your costs down.

To answer your second part … a longer search term will get you less traffic but will most likely have less bids on it and therefore you will be able to lower the bids and still get a fair share of the exposure the words do have.