Persona?

Marketing
1

Hi

I just have read this article regarding persona creation in Google analytics but very much confused about the concept and the technique to do it.

Can anyone help me to understand this?

Would be very much thankful to you,

Cheers,

2

Which article? You need to supply a URL if we are to know what you read. I’n guessing you read something like this?

If so, creating a “persona” (another annoying IM buzzword) is just another word for building up a profile of a subset of users. It’s the grouping of users according to their behaviour in order to predict what they want and enable you to give it to them. You can perform this grouping in GA using metrics like where on the planet the visitor came from, what they searched for, are they a returning visitor etc. You can do this in Advanced Segments in GA. Just have a play with it and you’ll soon see how you can focus on a subset of your site’s visitors.

In the article, the goal of creating these personas is to tailor content according to the type of visitor, so note that GA only reports on “personas”. It doesn’t actually do anything with the data. You would need to put something in place yourself if you were going to serve up different content to different personas.

3

Sorry, here is the url http://searchengineland.com/behavioral-targeting-google-analytics-how-to-create-personas-31063

Thanks

4

Yep, that’s the URL I linked in my post so it’s the same answer. :slight_smile:

5

All it’s talking about is creating a persona or essentially branding… Just think of it as branding and a way of developing your site for SEO from that point on.

6

It would be difficult to guess visitors behavior because different visitors have different goals and there is no certainty that they’ll repeat their behaviors similarly as before.

7

For my point of view its a prepaid mobile connection.which is called persona.

8

Your goal is to identify the characteristics of the visitor that you know, in order to give them what they want. If I’m getting a lot of visitors to my English furniture site who arrive after searching for “los muebles”, then maybe I’ll want to create some pages written in Spanish to better target those visitors.