Overview of recent webinar on facebook fan pages

Is it too late to start on Facebook?

No – there has never been a better time. This is a trend that is not going away.

• 500million active users
• 50% log in every day
• Average user spends 55 mins/ day on Facebook. (Unheard of statistics online)
• Average user has 130 friends
• 700 – billion mins are spent on FB every month
• Average user is connected to 80 pages, groups and events at any given time

What is a fan page?

A fan page and a page are the same thing. Pages are for brands, businesses, bands, movies or celebrities who want to interact with their fans or customers without having them connected to a personal account or have the need to exceed 5000 friends cap. Fan pages can also be used for products.

On a profile you have friends, on a fan page you have fans.

Fan pages can be used as a website and a blog. Each time you update your page this shows up in the fans news feeds. The viral power is extraordinary: Fans see the content and it spreads round the web as is broadcast to their friends.

To get people to click (for example when it appears in a friends news feed) the name of your fan page must be compelling and make people curious enough to click

What happens when people land on your fan page?

Hyperlinks will redirect people to the fan page and by default they will be sent to the wall. There is a way to create a welcome tab and change the settings so people land there. Now you can direct the conversation. You need a welcome video on your welcome page with a call to action for the best effect. The key thing is to get visitors to click the like button so they become fans, now they are on your list.

Strategies for Fan Pages:

  1. If you have a great website, use the fan page to drive traffic to your site. It is likely your fan page will rank higher in search engines than your website.
  2. Generate more/ new referrals/ leads and build your email list
  3. Turn visitors into fans with a welcome video
  4. Sell something on your fan page.

Some differences between fan pages and groups:

Personal identity vs business identity. Fan pages can represent a group of people
Groups can restrict users, fan pages can’t
Fan pages can host applications
Fan pages are indexed by search engines, groups are not.

Closing thoughts:

Not being on facebook says something about you. It says you are not up with the times. Your competition is already there.
ROI? – Investment time is low. The question is what is cost of inaction? – If competition is there first they are seen as leaders.

Thanks for sharing the recap. As Facebook becomes a more important tactic for online marketing let’s hear about some of the wins, misses and concerns of the SPF community… Are you using facebook? How is it working for you?