What is the importance of onpage and offpage optimization recently? one of my webpages is gradually decreased from page 1 to now page 2 SERP position 16 in last 3 months . I think It will go on to 3rd page and further down.
Till 3 months back, the content was good for google to put it in the first page SERP 8 or 9. The content is 100% original and is meant to sell a product through affiliate network. There are no updates to that page. But there were no updates 3 months back as well.
Recently google shows different pages of a product from the same seller (like Amazon) in front of my page and naturally my page will go down because of that. Those pages are from a site which are having a good PR, but they dont have much content and are pages enlisting their product.
It is highly suggested to atleast update your site once atleast a week.
The sites which provide continuous value to users are ranked well on Google.
Obviously 3 months is a long time and in the meantime, someone else cashed on to the opportunity.
Start with adding content more frequently.
Do some social bookmarking , blog commenting, videos and press releases for off page seo.
Videos can bring lots of traffic and conversions.
Key features to be noted on on page optimization:
Check title,keyword and description meta tags
Your keyword combination should be clubbed in the description of the page within 160 character
your keyword should be placed in <h1> tag
your keyword density should be 2-5%
Search Engines love fresh content but very often site updation may be harmful for website. Google might have chances to consider it as spam activity and as a result your site may get penalized. Few activities did in a proper way will give the good results, e.g. improving social score, building backlinks in authority sites, content sharing through blog post.
On-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).
On-Page SEO Checklis are
Always start with keyword selection, research and testing
Meta Description tag
Internal linking strategy
Site maps, both XML and user facing
Expect results in 6-12 month
The Spiders(algorithms) of the search engines like Google will only crawl your website if it has some new content updated on a regular basis.So regular updation of content is necessary to make Search engine feel the relevance of your website.You can also use off-page and on-page SEO to make your website rank well.More the number of quality links your website has more is the chance of ranking it well in SERP.