Online Catalog Options

I am looking for a program to make a online catalog. I would want to be able to zoom in, magnify a particular smaller area on a catalog page, then click on a url while in the magnified veiw. I would want something at least moderately easy to use, not primarily coding. I would be willing to pay providing I’d be able to have access to some form of semi-decent customer service. I would want to be able to edit and host the pages myself. I would prefer not to have a separate company make the pages and have to pay them for any revisions or updates if i could do them myself.

Can anyone recommend a program? I’ve read about flipbooks. Is that the direction to go? Any opinions?

I know its possible just to make an interactive PDF but am concerned the PDF would take too much time to open on the website…right?

Thank you in advance~*