OFF SITE SEO WORK:
Directory Submission.
Build Back Links
Article Submission
Social Book Marking
Press Release
Forum Posting
Classified
Reviews
Blog Posting
Relevant Blog Commenting
Thanks
Hi there… Off site seo work refers to your seo efforts that’s outside in your website platform, w/c varies of using some of back-linking strategy and distribution of press releases and unique articles. Maybe distribution of press release would be a great help. 
There is nothing magical about a professional hair care site, the answers are the same for most kinds of website. Please read the sticky threads and innumerable past discussions we’ve had on the subject. Then if you have any specific questions, feel free to ask them in a new thread.