I’ve been blogging for a while about design, marketing, the internet, blogging – that sort of stuff. I started to get a list together so I created an ebook 2 or 3 months ago as an incentive and have since watched the subscribers flow in at a fairly steady rate. Here’s the signup page: http://robcubbon.com/free-how-to-market-yourself-online-e-book - I have 400+ subscribers…
I haven’t sent any emails yet and now I can’t decide whether to suddenly start to sending my blog posts automatically or start another list for that?
Is it normal to have two lists - one for blog posts; the other for less regular newsletters?
If I suddenly start to send my weekly blog posts to the original list, is it’s people’s experience that that could alienate the members of that list?
The two lists are a good solution. Keep it like this because the comments one it shows that you interact with the ones interested in your website and you pay attention to their opinions. The newsletter…i advice you to make a monthly(or weekly if you have more content to sent) newsletter in which you can put the new things, some news about what appeared and also give it a personal label, create a personal message addressed to the ones that follow you. In this way you will bring them closer and make them devoted visitors.
People love to receive newsletters where they’ve subscribed if the person do not sound to be spamming. If you have an insightful things to share with your subscribers then they’d love to receive anything from you over and over again.
Common reason of people who signed up to your newsletter is because they are too long or they come too frequently and as a result they will gonna unsubscribe it or delete it all anyway.
Get inside your readers mind ask yourself on what do they want to get out of your relationship? Look at blog comments and your social media accounts to learn.
