New update from Google web Master the "x-default hreflang"

Marketing
1

Google Web Master Tool recently introduce the “x-default hreflang” for international landing pages posted in their official blog: googlewebmastercentral.blogspot.com/2013/04/x-default-hreflang-for-international-pages.html

What does this “x-default hreflang” for? Well this attribute is a value signal to the google algo that the page doesn’t target any specific language or locale and is the default page when no other page is better.

How to implement this:

<link rel=“alternate” href=“URL/en-gb” hreflang=“en-gb” /> for For English-speaking users in the UK
<link rel=“alternate” href=“URL/en-us” hreflang=“en-us” /> for For English-speaking users in the USA
<link rel=“alternate” href=“URL/en-au” hreflang=“en-au” /> for For English-speaking users in Australia
<link rel=“alternate” href=“URL” hreflang=“x-default” /> The homepage shows users a country selector and is the default page for users worldwide

So how do you find this new update from google web master?

2

This attribute is for which are multilingual and multinational. Those site owners who redirect their content according to their visitors. But now with this tool, algorithms of Google can identify your content and represent it as a default page. If you have multilingual site then you need to concern about it otherwise don’t.