I designed a basic site and although I stressed the importance of adding lots of content, the client’s have not been able to do so. There are a few pages on the site but most of the pages do not have much in the way of textual content.
Now they want their site to come up in the first page on Google when a particular keyword phrase is entered into Google.
I’ve been in contact with a SEO company and they are charging in the region of £900 for the first stage as well as a monthly plan to keep on top of things (won’t go into details of what they offer) and that is £400 (6 months) or £350 (12 months)
The client doesn’t want to pay this much so I suggested that the best I can do is look into advertising direct through Google.
I’m confused about the costs though.
Activation fee: £5.00
Minimum cost per click (CPC): £0.01
Minimum cost per thousand impressions (CPM): £0.15
Minimum payment: (applies to prepay only) £10.00
So does this mean that apart from the activation fee £5 and the minimum payment £10 the only other charges are 1. when a visitor clicks the link and 2. when the Ad appears in Google’s search results more than 1,000 times?
This all seems to simple and to cheap so I assume I am misunderstanding something?
To me the above looks like this. I pay no more than £15 to get an Ad on the left or top of the Google results page when the keyword phrase is used and no other costs will be incurred unless the Ad is shown more than 1,000 times or someone clicks the Ad.
Could someone please clarify this for me?