New annoying website design trend

I have started to see a trend on more and more websites/forums and that is to spread the information you are looking for over multiple pages.

These sites have multiple ads on a page - one I have just come from has 13 ads on one page. The information I am looking for is spread out over 21 pages so the site will be getting 273 ad views if I checked the whole article.

A forum I belong to has 3-5 ads a page and only displays 3 posts on a page.

I do not mind site trying to raise some money through advertising but this is taking the pi**.

Unless I have to view the site I now leave after seeing the amount of pages I must go through as I can usually find the information I want elsewhere.

I am off now to find an ad blocker.


Have you looked into Adblock Plus? I use it on Firefox. I also use Strict popup blocker on Firefox which stops all popups from happening.


Thanks @spaceshiptrooper I have just installed Adblock Plus and will see how it goes. I see it has an “Acceptable Ads” option and will leave that turned on for now and see how it goes.

Just noticed one ad has been blocked on this page - this the problem; everyone will now be effected by the actions of a few greedy people.

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IMHO, a site showing advertisements does not necessarily mean greed is a factor. It could mean they simply want to cover server and maintenance costs to break even.

To me the bigger problem is trying to compensate for failed strategy by doing more of the same. eg. displaying one advertisement isn’t performing well enough, so show more advertisements.

I am not knowledgeable when it comes to marketing, but it seems to me a better approach would be to have targeted advertisements. And I don’t mean using “personal data” gathered in various ways, but that the advertisements should be related to the content of a site. For example, if I’m visiting a web development site, I’m more likely to be interested in web software or computer hardware than I am seeing an advertisement for anything unrelated regardless if the business is in my locality, if I visited a site related to the advertisement in the past, or recently searched for a term related to the advertisement.

I guess there might be some perceived value in “exposure” on the assumption that when I am interested I will remember the advertisement and revisit it, but that isn’t true in my case. For me, unless I am actively interested in “finding”, I mentally block advertisements regardless of how “catchy” they might be. And if a site’s advertisements cross a subjective level of obnoxiousness there is a good chance I will remember (the site, not the advertisement) and not visit the site again.


You can choose to disable Adblock Plus on specific sites.


Not that it will ever happen, but it might be nice if users could opt-in / opt-out advertisement categories.

Similar to sending out 100K emails to get the 0.1% (or whatever) knowing that 99.9% will be ignored / deleted / annoy, or showing “before you leave pop-ups”, I think one marketing strategy is to display advertisements to get the 0.1% - any “inconvenience” to those that don’t engage doesn’t matter.

On one end there’s the “you / others that were interested in this may be / were interested in these” to upsell. A corresponding “I am not, and never will be, interested in these” would help advertisements be more a “service” than an annoyance.

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This is what Google is trying to do - targeted advertisments - and that is why it is tracking your internet usage. Although there is not an opt in/out option

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I just use a simple Chrome add-on that disables JS on specific sites. If a site throws too much JS or too many ads at me, click! they’re gone. And the browser remembers that for next time. So often I click a link and want to read something, but have to wait for all sorts of ads, videos, popups etc. to load. One simple click! and they’re all gone, and I can just enjoy the text I came for.

I much prefer that to an ad blocker, which punishes even the good sites. It also gets rid of the other annoying stuff that I assume adblockers don’t deal with.

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uBlock Origin is pretty good from a user perspective. I rarely see any ads.


^ _ ^

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That seems like a bit “nuclear” a solution. Though I agree that sites that abuse JavaScript are annoying. In some cases even more annoying than advertisements.

For another non-adblocker approach I’ve tried Firefox with images disabled. Not good if images are one of the things you went to the site for. And the absence of alt attribute text can leave you a bit in the dark. But if text content is all you’re interested in it works.

I sometimes use Firefox “Reader View” for sites with a bit to much distraction and clutter, but something I actually want to read.
It just shows you a nice clean text view of the article, though you don’t see the option for it on all pages.


People running their sites and earning money with ads but some time it really irritates browsing.

IMHO the ad industry is too dumb due to trying to be too clever. I’ve never seen anything dumber than targeted ads… they always try to sell me what I’ve already bought.


alternative is using avast browser it has adblock builtin

I also mentioned it. People want to earn more and more money placing ads, but for some reason they don’t understand that they are losing visitors.
No one will scroll the website for hours in order to skip all the ads and find the needed content. They receive some additional money, but forgot about self-promotion.

What kind of site are you visiting? anyway use uBlock origin chrome extension.

What about the Avast Secure Browser? I think it is blocking adds.