I am a product manager for an ecommerce site that sells physical and digital products. Our site is responsive and our checkout accepts visa, mastercard, discover, and amex.
Our team is contemplating using PayPal and I need to write a business case for it. I would love to find some solid research-based numbers around whether having PayPal would improve conversion and some information on:
- How many people use PayPal
- PayPal demographic - do older customers use it?
- Does conversion rate improve with PayPal? If so, by how much and what is the research to back this up
- Cons to PayPal - for instance, will we have the customer data?
If anyone has a sample business case for adding PayPal to a site, that would also be so helpful.