Brief introduction: I am setting up a website for travel agency in East Africa. Package prices are in the range of $2000-$10000 per person. Target audience is relatively wealthy people, usually probably older, because they are the biggest demographic who has that much to spare and have enough time for such travels.
My problem is I can't decide whether make a website only informational, like a brochure, or an online shop.
If it stays only informational, then the user will be able to explore all available tours and if he's interested about some tour, he can fill a quick form and then get one of representatives get in touch with him to discuss further details, mostly payment methods. An example of website that does that is here - matoketours.com/uganda/13-day-luxury-tour/introduction/
Second option is also basically an information website with all the info about tours except that booking is more automated and payments can be made immediately. However, the problem with this is that I believe most people would still like to talk with us and discuss some details before paying for the tour. Also I believe most people, especially older ones, might not be comfortable to just simply put their credit card details like they do in Amazon and pay such high amount.
What do you think, if you were potential customer how would you imagine shopping for your tour in East Africa? Any kind of feedback would be very much appreciated