Im new to SEO strategies and how it all ties together.
Im having trouble with how i should layout my site.
Id like to have 2 subdomains as children of my top level domain. And Product pages as children of each subdomain.
My goal is to focus ranking my subdomains. Not my top level domain. If the top level domain benefits from my subdomain rankings, then great. If not, then it doesnt matter.(i dont yet understand how that works). Just the subdomains count here.
In its simplest form it would look something like this:
The subdomains are linking to the product pages (but the product pages are NOT subdomain children…the arrows denote links).
Notice that “us-uk-product1” and “us-uk-product2” pages (blue and green) would benefit from visitors from both the “us” AND “uk” subdomains. That would increase their click thru rate right?
Problem is, i cant make them children of either subdomain in that structure (that im aware of). Cos if i made them children of “us” subdomain…if “uk” visitors go to those product pages, their URL will change from uk.products.com to US.products.com/product. And vice versa.
Nor can i make the product pages children of the top level domain. Same problem. us.products.com/uk.products.com would change to products.com/product when a product page is visited.(subdomain keyword missing).
Final problem with it is that i want to add a “Visit” button to the product page, which takes them off my site to the merchant site, and a “Back” button to take them back to the subdomain they came from (the buttons sit next to eachother). I dont want to rely on the Navbar to do this. But since the product pages are not children of either subdomain, how could i detect which subdomain they came from and send them back there onclick “back” if this structure WAS possible?
So if that structure isnt possible (which i really hope it is…i just dont know enough) then i move onto what i call the Duplicate Layout:
So now we see that each subdomain has a copy of each product page. That solves the “back” button issue. But now the potential click thru rate of “us-uk-product1” and “us-uk-product2” pages have been cut in half, which is not good. And the number of pages on my site will now increase considerably, doubling the amount of product pages required. Also, this will be considered duplicate content right?
By the way, in this duplicate structure, do the subdomains now benefit from the visits to the product pages because they are direct children of the subdomains? Or does that not count for anything, and instead, is it just a matter of the product pages “linking back” to the subdomains that help the subdomains benefit from product page visits?
And finally i thought of an “Iframe Layout”:
(sorry i put a space after https on this url. New users can only post 2 links)
In this Layout i get rid of the duplicate content issue (i think) but now the original product pages are children of the top level domain. This also solves the click thru rate issue i think because from what ive read all benefits will be sent from the iframe contents on the subdomain product pages, back to its original source. But now this is only helping my top level domain rank because the original source pages are children of it. And the subdomains dont benefit at all.(unless im completely wrong about the parent/direct children beneficial relationship…and its only internal links that count for passing benefits).
So if anyone can understand what im trying to achieve (even if my noob thinking/explanation is completely wrong) …could i get some help/advice please?