My clothing site is getting alot of traffic from ads but not sale. What gives?

Hello, I am new here. I am glad to find such a helpful forum. :slight_smile:

I recently started an ecommerce website selling woman’s fashion clothing. I spent some money and marketed the site using google/yahoo/facebook and getting quite abit of views at about 1500+ unique IP a month. Not too bad for a new brand site I suppose.

But so far my conversion rate has been … one. Yep, just a single sale with over 1500 unique viewers. That is a conversion rate of 0.00067%. :frowning:

Am I expecting too much ? What am I doing wrong ? Is there something wrong with the shopping cart/checkout system ?

Any help would be greatly appreciated.

Thanks a bunch !

My Site:

Well, first I must say that I’m not a marketing expert, but here’s my opinion anyway :

  • Your site looks OK (a little minimalist, but easy to navigate IMO)
  • But something looks empty. When I click on Sale or Categories, I get an “empty message”
  • Where does the traffic come from? On what kind of link are they clicking on to go to your site? If they come from a link that say “funny cat”, they probably don’t get what they expect (that’s an extreme example but you get the point)
  • There doesn’t seems to have a “best sellers, super saving” whatever category that I think could make people stay a little longer on your site.
  • IMO, the image on the home page looks like an AD. I’m not buying clothes online but maybe displaying best selling items on the home page would be better? Or just new products or something like that? Discount is a good idea too, but I would display the products that are at a discount. Check what successful websites selling clothes are doing.
  • I don’t know, but if I was buying clothes online, my main concern would be “what the hell do I do if it doesn’t fit?”… So maybe have a big “we will replace any items that doesn’t fit free of charge” (if it’s your policy) or at least something to reassure the customer.
  • No HTTPS on the order form?

Good luck! :slight_smile:

Thank you for your reply. :smiley:

  1. Yeah, I designed the site with minimalist in mind.
  2. I do need to remove or add products to those categories.
  3. The traffic I get are all from google/yahoo ads for fashion clothings. It’s not getting the customer I want at the moment for some reason.
  4. Hmmm that is a good idea, I need to add those sections.
  5. You are right, I should display a few product at least on the homepage.
  6. Great idea, that is one concern of many customer I didn’t thought of.
  7. Uhhh, What is that for ?

The site actually looks quite good, nice work.

As for the conversion rate, that may be a bit low, but not so bad. Also, the term “fashion clothing” can mean a lot more than just people looking to by clothes. It could also be doing people doing research on fashion, etc., who are not considering buying anything.

xMog actually had quite a few good suggestions. Great first post.

HTTPS is a secure HTTP protocol (which basically means it’s harder to hack, so safer to put in your credit card info). This can be a big deal. You have SiteLock on there, which is good, but you want to secure your checkout better. It’d be a good idea to find a third-party expert in this field (be careful though, you want an expert, not an “expert” =p).

You may also want to consider looking into what it takes to get your products listed on Amazon and/or Google Shopper. This can really help your conversion rate and give you more general exposure.

Good luck.

Thank you for the Compliment. I personality love the look of my website and am proud of it. :smiley:

I guess I do need to narrow my marketing abit to catch more buyers. And I need to look into HTTPS as well.

As for getting my products on Amazon, they do charge a pretty hefty fees to put products up there. Maybe later on when my site is actually making sales. :slight_smile:

Well…its not too bad as its a new brand. xMog and samanime gave some really good tips.
Have you tried listing some products on ebay. Its worth it. They will charge something around 20 cents for one product monthly. Apart from that you can bring up an seo team for this. Posting classifieds can work for you.

I really think the reason nobody is buying is because your site is not secure

personally i’ll never buy from a site that is not secure.

this is very very important, do it NOW

Hmmm, yeah listing my products on ebay is a very good idea and it isn’t very costly. I will have to try that.

You mean using HTTPS ? Yeah I need to do that right away.

yes i meant https

before i buy anything from a site i always check my browser to see if the site is secure or not before i enter my credit card #