Hello, I am new here. I am glad to find such a helpful forum.
I recently started an ecommerce website selling woman’s fashion clothing. I spent some money and marketed the site using google/yahoo/facebook and getting quite abit of views at about 1500+ unique IP a month. Not too bad for a new brand site I suppose.
But so far my conversion rate has been … one. Yep, just a single sale with over 1500 unique viewers. That is a conversion rate of 0.00067%.
Am I expecting too much ? What am I doing wrong ? Is there something wrong with the shopping cart/checkout system ?
Well, first I must say that I’m not a marketing expert, but here’s my opinion anyway :
Your site looks OK (a little minimalist, but easy to navigate IMO)
But something looks empty. When I click on Sale or Categories, I get an “empty message”
Where does the traffic come from? On what kind of link are they clicking on to go to your site? If they come from a link that say “funny cat”, they probably don’t get what they expect (that’s an extreme example but you get the point)
There doesn’t seems to have a “best sellers, super saving” whatever category that I think could make people stay a little longer on your site.
IMO, the image on the home page looks like an AD. I’m not buying clothes online but maybe displaying best selling items on the home page would be better? Or just new products or something like that? Discount is a good idea too, but I would display the products that are at a discount. Check what successful websites selling clothes are doing.
I don’t know, but if I was buying clothes online, my main concern would be “what the hell do I do if it doesn’t fit?”… So maybe have a big “we will replace any items that doesn’t fit free of charge” (if it’s your policy) or at least something to reassure the customer.
As for the conversion rate, that may be a bit low, but not so bad. Also, the term “fashion clothing” can mean a lot more than just people looking to by clothes. It could also be doing people doing research on fashion, etc., who are not considering buying anything.
xMog actually had quite a few good suggestions. Great first post.
HTTPS is a secure HTTP protocol (which basically means it’s harder to hack, so safer to put in your credit card info). This can be a big deal. You have SiteLock on there, which is good, but you want to secure your checkout better. It’d be a good idea to find a third-party expert in this field (be careful though, you want an expert, not an “expert” =p).
You may also want to consider looking into what it takes to get your products listed on Amazon and/or Google Shopper. This can really help your conversion rate and give you more general exposure.
Well…its not too bad as its a new brand. xMog and samanime gave some really good tips.
Have you tried listing some products on ebay. Its worth it. They will charge something around 20 cents for one product monthly. Apart from that you can bring up an seo team for this. Posting classifieds can work for you.