Moving Content / 301 Redirects


I’m not sure if this should be posted here…wasn’t quite sure where was best.

I’m looking for any advice/suggestions with the following please…

I’ve been working on a major redesign of our site which required us to use a new CMS (Wordpress). We’ve manually transferred about 300 pages of key content (of approx 15,000). The remainder of the content I am going to leave as an archive.

Currently the site is:

The new CMS is at:

On the current site the content links look like:

On the new site they will be:

I tested a 301 redirect in the .htacess file, it worked but the problem is when it loaded the new page it had the url like:

Is there anyone who can give me some advice on how best to handle this?

WordPress has it’s own internal rewrite engine so that might be conflicting with your redirect.

If you can post your redirect - you might get a better answer…

Note that there is a WordPress forum here, but this also could fall under Apache…


I wasn’t quite sure where the problem was arising…if it was the old CMS, Wordpress, server issue etc so I just took a gamble and posted here :slight_smile:

Here is an example of a single static page from that site. This is what the redirect looks like

redirect 301 /100/category/Contact

When I click on the old contact page it takes me to the new one but the url in the address bar now looks like:

I heard that for 301 redirect it’s a 20-30% PR loss, do someone have any details?

There is a slight loss of page rank every time you 301 redirect a page (this is to avoid ‘infinite loops’), although I’m not sure it’s as much as that.

But if the URLs are changing, you don’t have a lot of choice in the matter - you can either do a 301 redirect and take a small PR loss, or you can offer no redirect and haemorrhage ranking position as Google gets a slew of 404 errors across your site.

A single 301 redirect on each page is not going to make a huge difference. PR is only one of about 200 factors that Google uses to determine a page’s position in the search rankings, so a slight drop to one of those factors is going to have minimal impact.

Can anybody tell me how to do 301 Redirect for aspx pages. I searched a lot for this but isn’t worked for me.

ASP Redirect
<%@ Language=VBScript %>
Response.Status=“301 Moved Permanently”
Response.AddHeader “Location”,“

ASP .NET Redirect
<script runat=“server”>
private void Page_Load(object sender, System.EventArgs e)
Response.Status = “301 Moved Permanently”;

Hope this will help.