Good Morning from dull & overcast 2 degrees C wetherby UK
Whilst Ive changed markup for seo purposes on desktop versions I would like to know if the principles of optimising on page content ie modifyting <title> <h1> is exactly the same for http://www.innoviafilms.com/m/Home.aspx
Whilst the desktop version of innovia films ranks well for the terms the client requested some time back now their attention is focusing on the mobile site but I feel a bit confused and I’ll try my best to explain…
Is it not totally redundant to “Optimise” a mobile site content as when i search via google via a smartphone i’m seeing the SERPS from the desktop version and when I click on a snippet the mobile site just piggbacks on the back of the listing anyway.
Put another way is it not a royal waist of time tinkering with mobile site on page content for long as Googles SERPS on a smartphone are exactly the same as on a desktop ie they are not too seperate entities.
Or am i totally wrong and you could optimise a mobile for a completely different term to its parent desktop version.
Try to explain this the best i can, my head hurts…
If the mobile version of the site has equivalent content and purpose then you want to be targeting the same search terms. That isn’t always the case – some mobile sites have a much more limited range of content and are designed for one particular purpose whereas the main site has a much broader usage, and in those cases you would want to target the mobile site more selectively.
How are you signposting the mobile site to users? Have you got any kind of ‘device sniffing’ to direct them there?
Google will send people to the site it thinks is best for them. If your desktop site is actually OK to use on a mobile then they won’t necessarily prioritise the mobile version even for mobile users.
