Microformat for uk address; shop name

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i’m putting a shop’s address on their contact page in the microformat. how should i put their name in it?:


<div class="adr">
<p class="street-address">The Street Name</p>
<p class="locality">The Village Name</p>
<p class="region">Nearby Town</p>
<p class="region">County</p>
<p class="postal-code">AB12 1AB</p>
<p class="country-name">United Kingdom</p>
</div>

how should the shop’s name be added in?

also is it right to have two regions like that? (the “Nearby Town” part is part of their normal address)

thanks.