Followup on what’s been said above:
- As @TechnoBear says, videos and social media are great for driving traffic and making visitors interested, but have little to no bearing on SEO directly. Just so that you understand the difference. They’re still good to have though. And video content is proven to interest visitors more than giant walls of text. If your posts have both an embedded video as well as some copy about the topic, that might prove to be of use to both readers, watchers, and to search engines.
- Backlinks will come or they won’t. As has been said, trying to manipulate yourself is a dead strategy.
- If you have any particular procedures or patient types that you really want to focus on, create more material around that. Try to explain why you’re a better facility than average, or what makes your physician(s) better, or your staff, or your procedures themselves. Talk about innovation.
- Make sure that in your copy, you’re actually saying the words that you want people to search for (keywords) - just please don’t make them a mass of keywords, either. But my point is that if I wanted this particular reply that I’m writing to be about the topic
Medical Website Search Engine Optimization- I haven’t actually said that phrase once (until now). Just make sure you actually say what you want people to find. - If you have a YouTube channel or social media channels, make sure they all link to the site and the site links to them. Also, if you have the sort of patient / interest base that might be interested in a newsletter of some kind - health tips, post care techniques, etc - email marketing is often a better channel than social media. Again, doesn’t have anything to do with SEO. But if you have that sort of client base and the ability to produce content, an email list and opt-ins on intake forms would be useful.
Hope any of that helps.