Matt Cutts on Social Signals

It looks like they are starting to go from real time to letting social signals affect the overall algorithm. It also appears that your reputation is important when it comes to how much weight you get as a result of the social signals

Yeah, we’ve been seeing this on our side as well. Sometimes our Tweets will actually rank higher than our website for a few hours… and then drop back down:shifty:

I like the idea, but again, spammers are just going to find a way around it as well - for instance, buying fans, links, etc.

I can imagine people paying you to follow them later on. Sure. Right now it is still the wild west with lots of opportunities.