Logo Size?!

How BIG should your company logo be??

I thought mine looked good until I stared surfing around, and now it seems way too big. :frowning:

Would it be better to gauge things off a “gold standard” like Amazon.com?

Debbie

How big is your browser screen size, how wide is your bandwidth? It partly depends upon the style of the webpage and its audience but the logo needs to be readable and not take up too much of the page.

There is no golden standard regarding the size of a logo. If you wanted, you could fill the entire viewport with a logo. Not that it’d make much sense, but there’s no strict rule you must follow. A logo (or mark) should be legible and take up as much space as you deem right. You could even do without a logo entirely.

Anyhow, if you feel your logo takes up too much space, has too much dominance, feels too prominent, then there’s no reason to not make it smaller. If making the logo smaller negatively influences the readability of it, makes it overly blurry, jagged, etc. then I’m not sure I’d advise it. This shouldn’t happen if you have the logo in vector format though.

What are your thoughts when you go to Amazon’s home page?

What do you think about the size of Amazon’s logo relative to everything else?

Their logo is a little smaller than mine and I’m think maybe better since it doesn’t dominate as much as mine sorta does.

Debbie

That’s good and proper thinking right there! Your logo should be sufficient for people to know where they are, but not so domineering as to detract from the content.

Honestly that’s something my own work often fails MISERABLY on – but I feel better about it when I see what some other people do where they’ll suck down a quarter of the page on the logo and another two-thirds on some goof-assed animated banner image.

The thing to keep in mind about any site is that again, people visit websites for the CONTENT, not the goofy stuff like animations, pictures, borders and logos you hang AROUND the content. This is why sites like google, ebay and Amazon are made of win, and why sites like Ask/ask jeeves/jeeves/whatever they are calling themselves this week flush themselves down the toilet with every ‘reimagining’.

I think Amazon’s logo fits perfectly into their branding. It’s not distracting, doesn’t dominate and still has a powerful and memorable impact, just right. But that doesn’t mean you have to do the same. You should adjust the logo in a way that it is legible and gets as much attention as is apt, not more, not less. Google’s logo is much bigger by comparison. But it works because they have more whitespace and more room to work with, whereas Amazon is so busy with content that a huge logo would only add to the already busy feel of the site.

PS: Is there anywhere we can see your site with the logo?

Thanks for the comments, and glad someone sees it that way too.

Honestly that’s something my own work often fails MISERABLY on – but I feel better about it when I see what some other people do where they’ll suck down a quarter of the page on the logo and another two-thirds on some goof-assed animated banner image.

Yeah, my logo is not THAT big (but could still stand a diet)!! :lol:

The thing to keep in mind about any site is that again, people visit websites for the CONTENT, not the goofy stuff like animations, pictures, borders and logos you hang AROUND the content.

Again, a good reminder and sage advice!!

Thanks,

Debbie

That is what I was thinking.

But that doesn’t mean you have to do the same. You should adjust the logo in a way that it is legible and gets as much attention as is apt, not more, not less. Google’s logo is much bigger by comparison. But it works because they have more whitespace and more room to work with, whereas Amazon is so busy with content that a huge logo would only add to the already busy feel of the site.

True.

PS: Is there anywhere we can see your site with the logo?

Well, I’m not quite ready to expose things yet, but maybe I can put up a mock-up soon.

Thanks,

Debbie

just do your logo in illustrator so can adjust the size freely without loosing the quality of the logo

Same with photoshop! :slight_smile:

i like to keep around a bunch of different sized logos, i start big and down size accordingly