How link exchange can be done? Is it useful to create back links?
Yes, Link exchange can be used for creating backlinks but I don’t think now-a-day SEO experts will use this technique to increase backlinks.
But if you are Exchanging Links with High PR Sites then u will get some Genuine Customer Base which is best part of Link Exchange!!
You won’t Rely upon PR you should analysis other factors to identify authority site, in 2013 link building strategies have been totally changed seems what we were doing old days , I recommend you to Focus Content Marketing rather than link exchange because the content would not help you to engage users but even help you build naturally.
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