Link building

Marketing
1

How effective is document sharing in link building process. Is it something which is equally important or should we only do it in terms of a thumb rule? I would appreciate it if someone can please shed some light on this.

How can i make use of PPTs, Doc files or ebooks in my SEO activities. Do these files help?

Can someone provide me a good online tutorial to understand Google Algorithms. Please help !!
Thanks

Can someone help me with some examples of sites which have zero SEO efforts and still have high ranking just on the power of the primary site content.

I have heard that using different IPs for link building can be beneficial. Is this true or just a myth.

Suggestions needed on the best free site analysis tool or website.

Social Bookmarking sites can be really helpful but sometimes I feel that it is a wasted activity. Is there a direct relation to bookmarking and page ranking. What if I ignore bookmarking completely, how much will it effect my SEO efforts.

In what ways is Yahoo different from Google in terms of ranking parameters or algorithms? Is there a difference in approach to be taken for SEO professionals in drawing plans for Yahoo search?

Are there a unique activities I would required if I concentrate only on Bing search users? is it any different from Yahoo and Google. Is it something which is equally important or should we only do it in terms of a thumb rule? I would appreciate it if someone can please shed some light on this.

2

Lots of questions!

I’ll take a stab at a few… but first I think it’s important to set the stage. Once upon a time search engines followed what they were told and displayed it back, so gaming them was born and called SEO. Overtime engines have become smarter and the has diversified with email, social and a host of other activities driving loads of traffic.

Today engines try to emulate people. A backlink from a relevant site is something a user might click, so it’s worth more. A keyword in a title tag is something a user sees first, so it’s worth more. A page with hidden text no one sees so it’s worthless.

While you can learn tips to insure you give engines things in the best way possible, and traps to avoid, the best way to optimize your site is to develop something highly usable, that has strong, unique content which actual users want to see. There’s no benefit in a top ranked site that no one can stand to see and there’s no way to know every element to make a well designed site into a top ranked one either.

My perspective is simple: focus on the user, know the engine’s basic rules, and you’re off too a good start.

The details behind rankings are not published so there’s no sure fire way to know it all but there are some great thought leaders in the space.

In addition to the sticky message in this forum which has many articles, I’d suggest following Danny Sullivan and the Search Engine Land: Must Read News About Search Marketing & Search Engines blog.

It depends on how you define SEO efforts… You see optimization is not just about search, it’s about a user experience. Wikipedia doesn’t seem to do much intended link building or overly worry about spiders but their site, in it’s design to be highly informative, naturally takes advantage of things search engines look for. One can be well optimized for search without ever explicitly trying to optimize.

If you were going to try and build up your own link weight with multiple sites this would be a part of the tricks of the trade to try and fool engines. Don’t fall down that road… the reality is engines are smart and trying to “fake” links is not a long term solution for success.

To do what with?

Don’t mistake SEO with traffic, one is not required for the other.

Social networking consumes more time than any other activity on the web and as such, having your content shared around can have a ton of results even if not a single backlink is counted. That doesn’t mean social can’t help in your search efforts but rather that you have to think about tactics for their best results, not just one focus.

3

I wouldn’t say this is very tired and tested technique but if your documents are informative and interesting they might act as link bait… So, you can try with it!

4

The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.

5

I think you do not know advantages of social bookmarking and social bookmarking is not waste of time. It is more beneficial to increase quality backlinks.

6

I have been creating PPTs for client and uploading it on top traffic slide sharing websites such as slideshare, docstoc, scribd and many more and i have seen that we do get some amount of traffic from these slides to the website.

7

I second this.

8

Every link building technique is important whether it is social bookmarking or directory submission. All link building techniques helps in getting traffic to site and generating backlinks.

9

In Concern of Link Building that We would like to share some core link building techniques which helps you to boost your website search engine ranking position in major search engines.

List of Core Link Building Techniques:

  1. Local Directory Submissions
  2. Forum Marketing
  3. Article Marketing
  4. Web 2.0 Property Marketing
  5. Classified Marketing
  6. Media Marketing (Press Release Distribution)
  7. Social Media Optimization
10

Links from directories and forums are usually worthless. Forum pages are unlikely to have any great authority or PR, and they have so many outbound links that what little googlejuice they have (even assuming they don’t “nofollow” links, which many of them do) is spread so thinly that it will do you no real good at all.