Landing Page

[JJMcClure]

@Stomme_poes

I guess this kinda explains it…

I only said that in about five different ways already in this thread, like here:

@JJMcClure

A landing page isn’t simply a page that people land on, it’s a tool for acheving a very specific goal, .

what was it about my explanations that wasn’t clear?

@Dan_Grossman

I recommend you sign up for the Marketing Experiments free weekly clinics. Often they run live optimization clinics showing how to run proper split and multivariate tests, how to analyze the statistics and ensure they’re meaningful, and show the before and after results of their tests optimizing landing pages for some of the web’s top retailers.

Yeah I love that site, always on it for stats and ideas.

[Stomme_poes]

^Kindof explains why I saw splash/intro pages as landing pages. I read both your post and Dan’s at the same time, since they were both new (to me today), and emphasising that it’s “landing” if it tries to make people Do Something.

Don’t worry, it’s not like I was sitting there all confused and then I suddenly saw The Light when Dan’s comment appeared, lawlz. They were all just reinforcing each other.

[JJMcClure]

@Stomme_poes

Don’t worry, it’s not like I was sitting there all confused and then I suddenly saw The Light when Dan’s comment appeared, lawlz. They were all just reinforcing each other.

Sorry, feeling a bit sensitive this morning…

[Stomme_poes]

^remember, my username means stupid cat. I chose it for very good reasons : )

[Black_Max]

@Stomme_poes

^remember, my username means stupid cat. I chose it for very good reasons : )

Nowadays I call you “Poes” because “Stomme” is a misnomer. Irreverent and funny, yes, but not stupid.

This Daily Brownnose Moment brought to you by…

[Stomme_poes]

Damn you, making me go look up irreverent in the dictionary. : )

[JJMcClure]

@Stomme_poes

^remember, my username means stupid cat. I chose it for very good reasons : )

I didn’t know that but I think it’s a great name for someone so clearly not stupid. In fact, I’m continuously impressed by your posts and your general attitude, wish I was more like you, but then I wouldn’t be me!

I’m working a two landing pages at the moment, can’t post the links though incase it’s considered self promotion, but the science and psychology behind good landing page design fascinates me. I’m just figuring out the best way to add the Google Website optimiser code to Joomla (started using that recently) and I’m going to split test and multi-variate test the two pages. One is for a client, the other is my own.

[Stomme_poes]

In fact, I’m continuously impressed by your posts and your general attitude, wish I was more like you, but then I wouldn’t be me!

I always thought your posts were funny and well-written, myself. I even read your motm interview. I lawled.

I’m working a two landing pages at the moment, can’t post the links though incase it’s considered self promotion, but the science and psychology behind good landing page design fascinates me. I’m just figuring out the best way to add the Google Website optimiser code to Joomla (started using that recently) and I’m going to split test and multi-variate test the two pages. One is for a client, the other is my own.

Is it possibly that you could make some sort of bland mockup that didn’t show the actual product(s) or client names, but showed the types of “psychology” stuff you mean?

Kinda more off-topic, how do YOU round up test subjects? I’m going through Steve Krug’s new book and he has some suggestions (for usability testing, which I would think would be the same people you’d use for landing-page testing), but do you do the whole ad-in-the-paper, “looking for testers” kinda thing? Or just grab people around you? Or what?

[JJMcClure]

@Stomme_poes

Kinda more off-topic, how do YOU round up test subjects? I’m going through Steve Krug’s new book and he has some suggestions (for usability testing, which I would think would be the same people you’d use for landing-page testing), but do you do the whole ad-in-the-paper, “looking for testers” kinda thing? Or just grab people around you? Or what?

I don’t, I have limited experience of this sort of thing and so far all I’ve done is gone live with stuff and then analysed the traffic to see what it’s doing. One of the projects I’m working on right now is a membership type site and we’re thinking a out running a beta version for a few months so the more knowledge I can acquire now the better that will go (started a thread about it asking for advice) and after it’s done I’ll hopefully have developed a system for implementing projects like that rtaher than my current ‘feeling my way in the dark’ approach.