Keyword Domains as an add-on... is it Safe?

Marketing
1

Hello,

I’m sorry I do not know the exact name of what this technique is actually called, but is it safe to do this…

You would have a domain under the company name, ie: www.mrcompany.com

but Mrcompany, inc. sells products such as office supplies and computers,

I notice people tend to register the domain names of these keywords, ie.

www.office-supplies.com and www.computers.com …

These websites usually consist of a cheap-looking 1 page site that contain some information and links that basically direct you to www.mrcompany.com.

Is this safe to do? Or can you get penalized for doing this?

Thank you,

2

Many thanks for the swift replies,

@ seovary, How many is too many? How do you get penalized?

@ linkbreak, well what if you had both? Both a brand name and also dominate Search Engines with keyword domains, then have back-links to direct to the brand name site?

@ Grobar - I apologize for this newbish question, but where would one go to buy sites?
Also, this “microsite technique” would only be beneficial for keywords that I am not able to dominate, correct? So in otherwords, I would have to check to see which sites are dominating the keyword, then buy them? What if the ones that are dominating are not for sale? I’m a bit confused… sorry.

Thanks,

3

If done properly, it is called “using microsites”.

The proper way to do this is to buy a domain that has an existing site related to your main site’s concept.

For your example, mrcompany.com would have content and themes based on each category of business products.

For a particular category, say, “office supplies”, one may find a domain/site called “unclutteryouroffice.com” which may be a site allows people suffering from ADD or ADHD to post pictures and comments about what items they keep on their desk (and off their desk) to stay organized.

THE KEY is that this site would rank already for terms like “organized offices” and “unclutter your desk”, etc. Since office supplies are tightly related, then mrcompany.com may buy this site and use it as a “microsite” to capture traffic of people searching for ways to unclutter their office (with nice office supplies like desk organizers, for example).

You then link back to mrcompany.com/office-supplies-index.html only 1 or 2 times from some key pages within unclutteryouroffice.com - ones that get high traffic.

------bottom line, is that it is all about the goal. Is your goal to sell more office supplies, then the goal of the microsite is probably to help drive traffic to the main site based on fringe keywords that the main site couldn’t rank for on it’s own.

If the goal was different, the approach may be slightly different.

4

if you domain is not very much, it’s safe, but you using many domains direct to the main site. it’s domain bomb.