Key phrase pigionholing?

Let’s say you have a site about maintaining planes. You then decide to start a glossary section. Noticing that some terms, say ‘propeller’ or ‘tail section’ are returning minimal results when termed ‘propeller definition’ so you decide to title & optimize in this way, figuring that traffic may come you way.

Now, with the engines indexing the new definitions pages as definitions, will these same pages also benefit the rest of your site about planes, via stemming/related themed pages, or will the new pages pretty much stay exclusive as definitions? Also in competition with the dictionary sites out there.

It seems to me that your first title “Airplane Maintenance on Propellers” is more user friendly and would provide more relevant information. I mean, good luck competing with dictionary.com for the keyword “{keyword} definition”. It’s just not going to happen. Offering the same or similar information about propellers as it related to airplane maintenance is simply more useful to someone who is looking for how their propeller relates to their airplane.

However, is this really a glossary anymore? A glossary is generally a set of definitions and this sounds like it’s going more in the direction of a Wiki or a knowledgebase. I like the direction of it in terms of usability and SEO, but it’s not a glossary by definition. No pun intended. (:

Furthermore, if you attract visitors who are interested in how a propeller relates to airplane maintenance I believe you have a higher chance of converting them and having them click around the rest of your website. On the flip side, if visitors are there simply to read a 2 line definition of an airplane propeller they’re probably not interested in how it relates to airplane maintenance or even the rest of the content you may offer.

Thanks for the reply.

Part of the reason I post this is to outline a strategy for development. Whether the content should best be weaved toward the rest of the site or toward “Definitions” or “terms” by themselves per se. For example, how a propeller fits in with a maintenance scheme (for the above example) instead of a pure definition. And actually if a title like like:

Airplane Maintenance on Propellers

would be more optimal for the site (help other pages rank) rather than:

Airplane Propellers - Definition

Which now makes this more of a thematic post, I guess.

Also, this assumes a higher ppc with the first example (hypothetically on “propellers maintenance”) with all other things being equal, with revenue and visitor satisfaction being the goal.

For the most part, no - the new glossary pages aren’t going to help your other pages rank. That being said, we can assume that they will be passing some links over to your other pages so it may help a little but not enough to actually see in the SERP.

The larger benefit of this type of scenario is that you’re going to be getting a higher volume of targeted traffic from human visitors to your site. If I’m searching through Google for your term and stumble into your glossary, I might be interested enough in the rest of your website to poke around. The fact that I’m already interested in related content makes me a targeted visitor.

My point is that you can’t do any harm by adding this type of content to your website but at the same time don’t expect it to raise your other pages in the SERP.