It doesn't matter how fast you build links, or does it?

I saw this in another thread:

the consensus is, don’t build too many links too quickly

Interesting, simplistic and sweeping. Why should it matter how quickly you build links to your site? The answer is that it’s most likely that it doesn’t matter or I could sink my competition simply by building a ton of links to their site as fast as possible.

It’s worth remembering that not all resources are the same and may display very different link acquisition profiles, some acquiring links very fast then dropping off, some starting slowly and building up, some being dormant for ages then suddenly acquiring a bunch of new links. Some resources acquire a ton of links very fast because they’re popular and go viral or they may be time critical news items. Trends may resurface causing link spikes in older resources that are still natural even though they may look like a link bulding effort.

Whilst it’s likely that Link acquisition velocity and temporal factors may play a part in ranking some types of resource, especially given this Google patent DOCUMENT SCORING BASED ON LINK-BASED CRITERIA, it’s very unlikely that it’s quite as simple as ‘don’t build links too fast’ and that there will be many other factors considered by the big G in scoring your page.

Is there anyone in this forum who actually has extensive link building experience and can make a meaningful contribution to this discussion?

This is well worth a read - Link Builders Guide to Historical Ranking Factors

If you are generating well neighborhood linking for your website and not helping of any software.
Automatically It will take time and you will get better result in search engine but Don’t think to take link for your site for similar keywords
Google will consider this as an automatically fast quarry for same keywords for similar site.

I heard that if you build very fast many link google will downgrade your site. In my case I didn’t respect that rule but nothing happened, so…I think it doesn’t matter the speed as the quality.

In my experience, I just try to be consistent in building links. I’m not conscious as to how many or how fast I was able to build links, just build links consistently and the search engines will not be suspicious of your link building techniques.

Some of my co-worker said that beware when building a link make sure that it relevant to your site and the site does not penalize by Google.
Actually I creating many links too at first I am afraid because the said that if Google saw it Google will call you a spammer but now my keyword is in top 2 in SERP.

for me the most important is how quality your linking is… it still the best to choose quality but if you can’t do that you can do quantity but make its still relevant.

Sigh.

you honestly expected something different?

It does matter as google is not going to crawl all pages in a single day. So you can blast 1000 links and then go out for vacations :slight_smile: for a week

My own thoughts on the speed and velocity of link building is fairly simple

Keep the same velocity going over the long term. In my own opinion Google look for irregular patterns with IBL’s. Too many irregularities and they will throw a few filters your way.

Hey mate, yeah I guess I did or I wouldn’t be feeling dissapointed… :nono:

I don’t exactly agree with this… if you create a 1000 links in a short period of time (let’s say two days) Google will know that you’re automating the process with a very high possibility that you’re spamming (I will not say 100% but close enough ;)) and a very good chance that Google thinks you’re not good enough because you really don’t pay attention to what you do.

The system is not perfect so I guess it may work occasionally.

I strongly dis agree with you on that. Creating a 1000 links in short period of time I assure you that Google will mark you as a spammer… or if not… are you sure that your 1000 links will be counted by Google… sigh… :confused:

As I said in my OP, this may not be true. Here’s an example - http://usdebt.kleptocracy.us/ of a page that obtained 10.5k ‘real’ links from 1500 unique domains in a very short time (it only went live last month) because it’s good. According to your suggestion though, it looks like an automated process and would get punished by Google?

Or not, it’s more complex than what you’re suggesting. Perhaps the quality of the linking sites is a factor but then if I go out to honestly promote my business on 1000 online business directories, which are low quality links, should my site be penalised for my efforts to tell people about my business?

So fast acquisition of both high and low quality links must be ok right? Does that mean if you’re somewhere inbetween you’re not ok? That doesn’t make sense either.

I strongly feel that you should not build 1000’s of links within short period of time. If your site is normally getting huge number of links naturally within shorter period, you are safe. If not Google will think that you are trying something to fool their algorithm. Natural link profile is very important for ranking and long term ranking position.

Like JJMcClure states, I don’t necessarily believe this to be “true”. There are plenty of websites that obtain thousands of links within a short amount of time, especially with the consummation of social media nowadays. I’ve had links on sites like Reddit become reasonably popular and end up on dozens of blogs over the space of two days and it never did me any harm. To my knowledge it didn’t do much good either…

It is my own personal belief that the amount of links doesn’t matter, but the way they are accumulated that does. From a purely engineering viewpoint if a web page were to get a thousand backlinks in a day there could be a number of explanations as to why, namely:

  1. Google hadn’t found them yet.
  2. They’re a brand new site with an offline following
  3. They’re riding the waves of social media
  4. Spam.

When you look at it this way, it’s a bit easier to get your head around. If you traverse the link tree (high-linked page at the root and all links to around five steps in the tree) you can see how old the links are and rule out the first option. If they’re all new you can check for certain attributes of this page to see some sort of logic behind its ranking, and in regards to social media it’s quite obvious to see whether it has an impact on there and whether the people pushing it are spammers or not. Naturally, if it’s a low-quality page with crappy content, no previous notice and is about a subject popular with spammers then it’s probably spam.

In short, I doubt it’s amount, but what Google perceives as the reason for the amount of links. Obviously, I have nothing to base this on so any arguments would be welcomed.

Logic would dictate you start slowly building backlinks and pick up the pace as you go.

As said, building 1000s of backlinks in a short time would look suspicious, but who can be sure Big G takes that into account (though I would not be surprised if they would)? Starting with a couple of hundred a week and picking up speed after a few weeks would look more natural.

Of course the large search engines know many of us build links the grey/black hat way, but as long as we do not ‘look too guilty’ and do not overdo it, I think we will be alright. What would they do, kick us all out? (:

you mean, like they did for the panda update?

the answer is yes

It absolutely matters! I have tested this very element many times before. Link building needs to look natural and can’t simply escalate all of a sudden, unless of course there is a real life or social event which backs up the legitimacy of that sudden flood.

The best SEO is facilitating your users to do all the hard work for you, then everything will appear as natural to the search engines and you get better long term value! Buying X many links over the period of 1 or 2 months will do almost nothing to help your sites rank.

Gradual link building may be the safest option. It is even better if you build it with high quality links. That’s at least the tried and tested principle that I have been hearing most of the time. But i have just one question. Does building links using social networks really help in helping your site’s search engine ranking?